What is Better Cotton?

Thursday, August 13, 2015

I had the pleasure recently of interviewing Patrick Laine, CEO of the Better Cotton Initiative, and Michael Kobori Vice President of Sustainability, Levi Strauss & Co., on the AgMarketNetwork, to learn more about the Better Cotton Initiative.

Please click HERE to listen to the full interview, along with a stimulating discussion about the cotton markets by an esteemed group of cotton analysts, which included O.A. Cleveland, professor emeritus, Mississippi State University, H.W. Kip Butts, senior cotton analyst, Informa Economics, Jarral Neeper, president, Calcot, Ltd., Dr John Robinson, Professor and Extension Specialist/Cotton Marketing, and Patrick McClatchy, executive director, Ag Market Network.

The Better Cotton Initiative (BCI) supports more sustainable ways to grow cotton. Since 2010 the organization has promoted measurable and continuing improvements for the environment, farming communities, and textile supply chains.

However, as BCI has gained acceptance by many brands and retailers around the world, some producers and merchandisers of cotton and other raw materials have struggled to understand the initiative and its sustainable program.


The interviews were a chance for cotton growers to learn about BCI and the interest brands and retailers have in sustainable production. Moreover, the program provided an opportunity for apparel sourcing executives throughout the industry to learn about cotton production. It was my hope to help bridge an educational gap between both ends of the cotton textile supply chain.

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